Dear colleagues!

We would like to wish you a Merry Christmas and a Happy New Year!

We wish you good health, lively enthusiasm, unyielding spirit and great mood!

We really appreciate your support and participation in the events, and we want each of you to stay with us, because it is your help that helps us to develop and improve.

May the coming year bring you only joy, success and positive changes. Remember that all difficulties are temporary and surmountable, and success awaits those who do not rest on their laurels.

Let unexpected turns of fate only add juicy colors and drive to your life, and new surprises enthrall you on the way to the goal.

May the coming year 2025 be filled with joy, positive changes and exciting adventures!

With love and warmth,

«ARTIS Expo» team.

«ParkZoo 2024», an international pet industry exhibition, took place on September 25-27 in Moscow's Crocus Expo exhibition center. 337 companies producing goods for pets were registered for the exhibition. The exhibition was visited by more than 13.5 thousand people, almost half of them (47.2%) came to the event for the first time.

Most of the guests (93.8%) were from Russia - mainly from the Moscow region (68.2%), Central (8.3%) and Volga (6.4%) federal districts. Almost 2% of visitors came from Belarus and another 1.8% from China.

The exhibitors and guests of «ParkZoo 2024» were interested in the Records Zone, where a fragment of the world's tallest claw tower (its full height is 12.77 meters) and a bag of food with a record weight of more than 400 kg were on display.

However, the most popular place at the exhibition was the New Products Showcase, where more than 200 exhibits were presented, 140 of which were Russian developments. Especially many new products were among dog and cat food.

«ParkZoo 2024» showed that the Russian pet business is coping with the challenges, in particular, with the task of import substitution. Our country is producing more and more diets, fillers, veterinary drugs and other important pet products. The desire for personalization and premiumization of products is very noticeable - manufacturers are trying to create products that meet the needs of different categories of pets: from young to old, from active to sedentary, from healthy to those with special needs. In addition, manufacturers and distributors are attentive to changes in consumer behavior and understand that owners want to provide their pets with the best, so they pay special attention to the environmental friendliness and ethics of the products they offer.

At «ParkZoo 2024», among all pet products presented, dog and cat food was the most popular - 12.8%, as well as pet treats - 9.8%. Pet care products accounted for 8.2%, accessories - 8.1%, veterinary medicines - 7.1%, bird and rodent food - 6.9%, toilet fillers - 6.6%.

The exhibition caused a great emotional upsurge. Employees of the exhibiting companies and visitors were happy to renew old acquaintances and make new ones. At the stands there were photo zones where everyone could take pictures and post them on social networks. The co-working area was buzzing with life: participants and guests of «ParkZoo» used the opportunity to work in comfortable conditions, discuss development prospects, agree on joint projects and so on.

The stands of many exhibitors were real works of modern art. They reflected the mission and objectives of pet product manufacturers, conveying certain messages and ideas.

Companies from China occupied an entire hall this year. Many of them have placed advertisements on their stands looking for distributors, so perhaps in the future there will be even more diverse Chinese-made goods on the Russian market. Among the products there were many toys and clothes for pets - both practical, for warmth and dryness, and dressy, including carnival and New Year outfits. The guests of the exhibition were also interested in “exercise equipment” for cats and cats, in particular, running wheels of various sizes.

In addition, Chinese manufacturers presented equipment for enterprises producing dog and cat food.

«Zooinform» became the press agency of «ParkZoo 2024». Journalists who visited the exhibition received information, photos and videos of the most interesting products and objects presented at the event. They often asked the employees of the stands for explanations on how certain items are used. For example, the TV channel «Friday» prepared a whole report about it. Even the exhibits from the Record Zone did not arouse such interest among the media representatives as a stroller and a life jacket for pets.

And professionals of the pet industry were more interested in the business excursion through the exhibition halls. It was conducted by Julia Dolzhenkova, Development Director of «Zooinform», and together with her more than 30 people walked through the most important stands. 

The business program of the exhibition was also very popular. Many participants attended the «PROZooRetail» conference, the 13th Grooming Festival and a business conference by the grooming company «Milord». Special interest was aroused by the panel discussion «“Honest Mark”. Challenges and New Opportunities», dedicated to labeling of feed and veterinary drugs. It was attended by CRPT representatives, NAZ President Kirill Dmitriev, representatives of the veterinary pharmaceutical business and feed companies directly affected by the mandatory labeling requirement.

Kirill Dmitriev noted during the discussion:

“It is only regrettable that such events were not held earlier, during the experiment. Representatives of the pet industry should have an opportunity for an open public dialog with representatives of the CRPT operator”.

Tatiana Katasonova, director of the media company «Zooinform», said about the exhibition:

«ParkZoo» is not only a demonstration of companies' achievements and a search for new partners. It is also the most important element of intra-industry communication. The better market players know each other, the easier it is for them to find a common language and together go to the fulfillment of the mission of our industry - a high culture of interaction between man and his pet”.

The next «ParkZoo» exhibition will take place September 24-26, 2025.

Dear Exhibitors «ParkZoo 2024»!

A week ago we were all still in a whirlwind of exhibition events.

And now we are summing up, accepting and processing feedback.

In the days since the exhibition, we have received a lot of letters asking us to send diagrams with free stands. According to the rules of preparation for the exhibition, the stages that must be completed in order to receive an offer with relevant free stands:

1. The layout of «ParkZoo 2024» remains in place until December 27. The changes will only affect the stands, which we have to change according to the new fire safety requirements. We managed to talk to many people at the exhibition and show the changes.
2. We can start signing contracts for «ParkZoo 2025» only with companies whose stands remain in the same place while maintaining the square footage.
3. We are recording the wishes of the «ParkZoo 2024» Exhibitors in order to make proposals after January 15, 2025.

We accept preliminary applications from companies wishing to participate in «ParkZoo 2025».

We are always in touch, open to cooperation!

Organizing team

The largest pet industry exhibition in Russia and CIS «ParkZoo 2024» will be held in Crocus Expo IEC from September 25 to 27. It will be attended by more than 300 companies from Russia and China. They will present hundreds of new products for pets, which saturate the growing market and make the life of the owner easier, and the life of the pet - more interesting and longer. These include veterinary diets and special diets to support pet health, grooming products, the most innovative grooming products and devices, smart interactive toys and devices such as robotic feeders and AI-controlled cat toilets, animal accoutrements and clothing made of “space” materials developed by veterinarians and cynologists.

The exhibition for pet industry professionals gives companies the opportunity to meet with retailers and distributors and promote Russian products.

There will be a place for records at the exhibition - in particular, the world's tallest cat scratching post will be rebuilt. It was built in Ivanovo for the Cat Day. The height of the object was 12.77 meters. The achievement was confirmed by the experts of the International Book of Records INTERRECORD, it was entered in the Russian Register of Records. Now the giant tower of claws can be seen at the exhibition. In addition, representatives of the Russian Book of Records will come to the event to record another achievement - the largest bag of feed (over 400 kg).

The exhibition will also feature a Grooming Festival. For the first time visitors will be able to watch the competition, the work of groomers and the most charming pets.

On September 25 at 11:30 a.m., a press tour for journalists will take place. It will start from the press-zone equipped for journalists.

The tour will be conducted by Julia Dolzhenkova, development director of the media company “Zooinform”:

“This will be a press conference in a free, interactive form. I will guide you around the exhibition, show you unique novelties for pets, identify trends, and while we are walking around, I will give you useful information about the market of pet products in Russia and tell you what this diverse and growing industry is all about”.

About the pet products market

The production of goods and services for animals is growing rapidly. In 2023, Zooinform experts estimate sales in the Russian market at ₽433 billion. The volume of production and sales will continue to increase - this is facilitated by the growing population of companion animals. The share of imported products has decreased to 6% in 2023, and Russian companies are actively replacing departed manufacturers - since 2022, more than 350 new Russian feed brands have appeared on the pet market, most of which will be presented at ParkZoo 2024. To accelerate the development of the industry and achieve self-sufficiency, manufacturers of feed additives and veterinary drugs were included in the state support program.

Population growth, veterinary successes and the long life of pets contribute to further growth of the market for animal products and services.

The general global trend of humanization leads to the inclusion of pets in people's daily lives; moreover, they have become part of the idea of a healthy lifestyle. “New HWL” includes taking care of one's physical health and one's psychological well-being, and pets actively help with both.

According to the All-Russian Pet Census - 2023, 56% of families in Russia have a cat and/or dog, and the total number of four-legged pets is 74.8 million. 49.2 million of them are cats and 25.5 million are dogs. Both are becoming more and more numerous.

Press Secretary - Natalia Voldiner, This email address is being protected from spambots. You need JavaScript enabled to view it., 8 (926) 681-2120

Press accreditation: This email address is being protected from spambots. You need JavaScript enabled to view it.. Please send your name and surname, contacts, the name of the media outlet you represent, and if you have a pet, and if so, what kind.

The press agency of the ParkZoo exhibition is Zooinform Media Company, an industry communications platform focused on the development of the pet business in Russia and improving the quality of life for pets. It has been working on the pet products market for over 25 years. Zooinform portal is read by more than 150 thousand visitors, more than 25 thousand industry specialists receive newsletters. “Zooinform is a member of the National Association of the pet industry.

На выставке будет работать обновленное мобильное приложение. Это удобный инструмент — не нужно открывать сайт. В нём схема, каталог участников, деловая программа, про зоны активностей, уведомления от экспонентов про акции и  возможности при посещении их стендов, прочая информация. Информация в приложении дополняется, обновляется и будет актуальной к выставке.

The PROZooRetail Conference for owners and managers of specialized pet stores will be held for the first time as part of the ParkZoo 2024 exhibition on September 25-27. The theme of the conference is “Trends shaping the pet store of the future” and leading speakers in the field of business analytics, marketing, innovations in retail and human resources management will share unique content necessary to shape your business development strategy. Registration for the conference with "Fair Mark" panel discussion and business games will open soon.

 

PROZooRetail Conference: «Trends shaping the pet store of the future»

Organizers: “Valta Pet Products”, with the support of “ARTIS Expo”.

Conference Hall C, to the left from the entrance to the exhibition hall 4

 

September 25-27, 2024.

Registration for the conference is mandatory. Participation is paid.

Cost:

- offline - 9,000.00 RUB for all 3 days - admission to events/access to materials. The number of places is limited - 130

- online - 7 000.00 RUB for all 3 days - access to online viewing of the event/access to materials. The number of accesses is not limited

Registration will be open on 09.09.2024.

 

September 25, 2024.

10:30AM-10:40AM Solemn opening of the Conference

Moderator: Elena Krupina, Marketing Director of “Valta Pet Products”.

10:40AM-12:00PM What is happening on the pet products market in 2024?

Denis Dolgachev, expert in the field of retail and analysis of consumer behavior NielsenIQ

Marina Maksimenko, Analyst, Retailer Relations Department, NielsenIQ

12:00PM-1:20PM Marketing on trend

Roman Tarasenko, entrepreneur, speaker, consultant

 

September 26, 2024.

10:30AM-10:40AM Opening of the event

Moderator: Elena Krupina, Marketing Director, Valta Pet Products

10:40AM-12:00PM HR trends shaping the store of the future

Anna Glotova, trainer, partner of KPG Training Center

Tatyana Mushkina, HR Director, Valta Pet Products

12:00PM-1:20PM AI in Retail: Marketing at the Intersection of Technology and Creativity

Boris Agatov, independent expert on innovations in retail, author of “Shop 4.0” concept and author of “Shop 4.0” channel.

02:00PM-05:00PM Business Games, Conference Hall C

Each game is held in small groups of 5-10 people. Registration is mandatory. The cost of participation is 5000 RUB.

Registration will be open on 09.09.2024.

Motivational game “Code of Purpose”

Game host Natalia Shestakova - director of the Academy of Zoobusiness “Valta”, business consultant, trainer, psychologist.

The game “Difficult Employees”

Game host Lyudmila Vashchenko - teacher of the Academy of Zoobusiness “Valta”, business coach, game technician and game practitioner, ACCS ICF coach, digital coach.

The game “Simply Powerful”

Game host Irina Buival - teacher of the Academy of Zoobusiness “Valta”, game technician, game practitioner, digital coach

 

 

September 27, 2024.

10:30AM-10:40AM Opening of the event

Elena Krupina, Marketing Director of “Valta Pet Products”

10:40AM-11:30PM "Fair Mark". Mandatory labeling of animal food

Irina Larina, Head of “KORMA” commodity group of CRPT operator

11:30AM-01:30PM Panel discussion on mandatory labeling of animal products. "Fair Mark". Challenges and new opportunities

Moderator: Kirill Dmitriev, President of the National Association of Zoo Industry (NAZ)

01:45PM Closing of the Conference

Moderator: Elena Krupina, Marketing Director of “Valta Pet Products”

 

September 25, 2024, Conference Hall C

02:00PM-04:00PM TV channel “Lapki LIVE” presents...

 

September 25, 2024, exhibition halls 1,3,4

02:00PM -04:00PM             

Business tour of the exhibition to learn about key industry players and make new partners

 

September 25 - 27, 2024, hall 4, stand M1 Grooming Festival

Organizers: “Milord” LLC, with the support of “ARTIS Expo”.

9:30AM-05:00PM             

13th Grooming Festival

You will see the best techniques and trends in the field of professional pet grooming.

Registration is mandatory.

 

Conference Room D, to the left of the entrance to Exhibit Hall 4

September 26, 2024

Organizers: “Milord” LLC, with the support of “ARTIS Expo”

10:00AM-06:00PM

The third business conference BIG GROOMING BOSS for participants from different areas of the pet industry.

How to properly organize the work of grooming salon.

Registration is mandatory.

 

Attention! Registration for the events of the business program is mandatory.

There may be changes in the program.