Dear exhibitors!
It's been almost a month since our last meeting.
I think that the preliminary results of participation in the exhibition have been summed up.
A post-release and photos have been published on the «ParkZoo» website.
In 2022, the pet market lost some of its foreign brands, but gained new opportunities for the development of local brands and domestic production of pet supplies. How the industry responded to the needs of the market and to what extent it was able to implement import substitution was shown by the main exhibition of the Russian pet industry «ParkZoo», held from September 21 to 23 at the Crocus Expo IEC in Moscow.
Dear colleagues!
Three days of the «ParkZoo» exhibition raced by in a blur. Everything passed so quickly, brightly and in one breath. I have a feeling that I didn't have enough time to talk to someone, didn't hug someone and didn't thank them personally.
Dear Colleagues!
The 11th International Pet Industry Exhibition «ParkZoo 2022» was successfully held in Moscow on September 21-23, 2022 in the «Crocus Expo» International Exhibition Centre.
Materials about the exhibition have been transferred to the ARCHIVE PARKZOO section.
Dear colleagues!
The exhibition«ParkZoo 2022»has begun!
Venue: Moscow region, Krasnogorsk district, Krasnogorsk, . Crocus Expo IEC, Hall 4 (Expo 1,ground floor), «Myakinino» metro station.
Exhibition opening hours: September 21-23, 2021, 9:30-18:00.
To visit the exhibition go through the online registration and receive to your specified e-mail a personal electronic invitation with a barcode to the exhibition«ParkZoo 2022».
To enter the exhibition please print out the invitation you received and exchange it for a VISITOR's badge in the REGISTRATION AREA located at the entrance to the exhibition pavilion – Crocus Expo IEC, Hall 4 (Expo 1, groundfloor).
The VISITOR's badge gives the right to visit the exhibition daily.
If you have not passed the online registration, then during the exhibition days you can register and get a VISITOR's badge in the REGISTRATION AREA located in front of the entrances to the exhibition hall.
Have a good time at the exhibition, get useful contacts and mutually beneficial contracts!
Organizer: ARTIS Expo LLC
Colleagues, we invite you to visit the XI Grooming Festival!
The XI Grooming Festival is the only large-scale educational event for groomers in Russia.
The festival is organized by the Milord Company with the support of the International Exhibition of the Pet Industry «ParkZoo 2022». Do you have a grooming salon or an office at a pet store or a veterinary clinic? Or are you just going to do a grooming project? Then come to GROOMINGFEST 2022 and bring your employees. You will find the most up-to-date information on salon management and personnel, trends in the pet grooming market, lectures on psychology, many surprises.
Attention!
Dear Exhibitors!
To publish information about the company in the electronic catalog of the exhibition, we ask you to provide text information and a full-color logo by September 1, 2022.
The text about the company in Russian and English should contain no more than 300 characters with spaces in each language. It specifies: the name of the company, country, address, telephone, fax, email address, website address, a brief description of the product or type of activity.
The placement of information in the electronic catalog is included in the registration fee. Use this additional opportunity to tell visitors about yourself and your products!
The exhibition catalog is a desktop book of the buyer and consumer of services.
Acceptable image file formats:
– eps, ai (fonts are converted to curves, imported images are included in the layout and have a resolution of at least 300 dpi),
– CMYK without additional channels, tif (300 dpi, CMYK, without paths and additional channels), jpeg (300 dpi, CMYK, without paths and additional channels, minimal compression). The amount of paints should not exceed 300.
For placement, it is necessary to fill out an online application on the website of the exhibition «ParkZoo»:
Attention: the organizers are not responsible if the information provided about the company in the official exhibition catalog is incorrect and reserve the right to edit the text part in the presence of inaccuracies or errors.
Organizing Committee of the exhibition «ParkZoo»
Please note that in order to attend the events within the framework of ParkZoo 2022, you must register for the exhibition
REGISTRATION OF VISITORS OF «ParkZoo 2022»
A tour of the exhibition for new pet stores will take place on September 21 and 22 at 10:30 AM. It will be conducted by Yulia Dolzhenkova, Development Director of «Zooinform» and Elena Krupina, Marketing Director of «Valta Pet Products».
September 21
Venue: Сonference hall
11.30 – "The impact of lifelong learning on the growth of the average check + industry educational programs". Lecturer - Alexandra Khlyzova, Rector of the online Academy of the National League of Instructors, methodology of online educational projects of the Career Center of the Academy of Pet Business of «Valta», member of the National Association of Media Researchers;
12.15 – "Personnel as a strategic business partner: material motivation, principles of non-material motivation in retail". Natalia Shestakova, Director of the Academy of Pet Business of «Valta Pet Products».
13.30 – Private event for business "CJM (customer's way) – as a basis for building communication with the buyer". SberUniversity.
15.30 – "Why do pet store sellers not want to study?" - Content director of «Zooinform», business coach Alexander Kolchin.
September 22
Venue: Сonference hall
11.30 – "Trends and analytics". Evgeny Konev, Head of the group for working with retailers in the Center, North-West, South and Volga regions of NeilsenIQ;
12.15 – "The magic of merchandising". Natalia Shestakova, Director of the Academy of Pet Business of«Valta Pet Products»;
13.00 – "7 tools for effective pet store management". Natalia Shestakova, Director of the Academy of Pet Business of«Valta Pet Products»;
14.00 – "Digital in Petretail - how to attract an audience?" Alexander Aksenov, digital expert, Marketing Department of «Valta Pet Products», Semyon Krutitsky, Head of Internet Marketing of«Valta Pet Products»;
14.45 - "Eco-system of a pet store: pet-friendly community as a sales driver". Working with the community of owners, organizing holidays." Alina Naumova, head of the project "Tail News", Yana Avdeeva, head of trade marketing, experts of the marketing department of «Valta Pet Products»;
15.15 – training cafe (demo of Business games). A selection of business games on soft skills and managerial competencies. Natalia Shestakova, Director of the Academy of Pet Business «Valta Pet Products».
September 23
Venue: Сonference hall
11.00 – "Educational programs for sellers. The basics of the profession", Anastasia Mikhaleva, Career Center of«Valta Pet Products»;
11.45 – "Application of AR (augmented reality) for business", Sergey Vasiliev, Head of Special Projects and Production Department of«Valta Pet Products»;
12.30 – "Why a veterinary pharmacy in a pet store. Veterinary drugs as an additional sale. Effective veterinary office in a pet store", Taisiya Ilyina, head of vet.marketing«Valta Pet Products»;
14.00 – "Effective online store", Viktor Sadovsky, e-com marketing specialist of«Valta Pet Products»;
14.30 - "Grooming room in a pet store", Tatiana Maslova, grooming marketing specialist of«Valta Pet Products».
September 21-23, 2022
XI Grooming Festival GROOMINGFEST 2022
Organizers:«Milord» LLC with the support of «ARTIS Expo» LLC
Venue:Exhibition Hall №4 (Expo 1, ground floor)
The program is under approval.
Applications for participation in the NEW PRODUCTS SHOWCASE«ParkZoo 2022»are accepted only from the actual Exhibitors
and participants of the coworking area and of the startups zoneof the International Pet Industry Exhibition«ParkZoo 2022».
Applications for participation are accepted strictly by 15.08.2022 inclusive.
1. The submitted application may not be accepted if the product does not meet the conditions of participation.
2. After 29.08.22, a list of participants of the NEW PRODUCT SHOWCASE with photos and descriptions of new product will be posted on the website.
Aproduct is a "novelty" if it entered the Russian market in 2021-2022. A ‘novelty’means that product should have a new look / line in the assortment; the embodiment of a fundamentally new idea, etc.
Please note that new packaging, minor rebranding, and so on will not be considered as "new product".
You can submit no more than 5 applications in each category.
A photo of the new product for posting on the site must be sent to the following email:
Participation fee:
- placement of one new product - 170 Euro (190 USD).
- placement of one new product for participants of the coworking area and startups zone - 250Euro (300 USD).
- 220V electrical socket (triple)- 120Euro (135 USD)(ordered if necessary)
- 220V outlet*24 hours electricalsocket (triple) - 150Euro (180 USD)(ordered if necessary)
The size of the New Product should not exceed 30*30*30cm, other sizes are allowed, but only in agreement with the organizers.
A separate application is submitted for each product,one unit of the product is accepted into the New Product Showcase.
It is possible to advertise the new product in the official guide of the exhibition (a circulation of 10,000 pieces, will be given to each incoming person), an advertising block is about 6.5*8.5 cm.
The block contains a photo of the new product, a brief description, the stand number and the company's website. The cost is 250Euro (300 USD).
The service is available on request. To clarify the possibility of advertising, you need to contact Marina, e-mail:M
EXAMPLE OF ADVERTISEMENT IN THE OFFICIAL GUIDE
For any further questions, please contacte-mail:
The location of the NEW PRODUCT SHOWCASE is the stand at the entrance to the exhibition hall.
Mobile application for exhibition participants
A mobile application for participants, whether they are an exhibitor or a visitor, will help to navigate the exhibition. Of course, the functionality of the application is different for each category, but it is the mobile application that will help to constructively visit and work at the exhibition, without wasting time searching for a particular stand, a particular location of the business block of the exhibition.
Common functionality for all users:
- description of the event;
- driving directions;
- invitation;
- list of meetings;
- interactive exhibition plan;
- list of exhibitors;
- list of business program events;
- favorites (stands, business program events, exhibits/materials);
- search (by companies, products, keywords);
- uploading the "Meetings" report;
- uploading "Favorites" reports;
- event news;
- system
Exponent functionality:
- priority of displaying the list of participants, so that the specified participants are at the beginning of the list;
- placement of a "branded stand" on the exhibition plan;
- placement of an advertising banner-logo on the exhibition plan;
- sending out "Notifications" (PUSH).
Visitor functionality:
- ability to scan badges of registered exhibitor managers.
- creating a "Meeting";
- photo fixation of exhibits and promotional materials;
- record comments on objects or meetings.
Functionality of the visitor who registered and could not attend the exhibition:
- the opportunity to get acquainted with the list of participants of the exhibition;
- search (by companies, products, keywords);
- information and contacts of the participants of the event.
The mobile application is an opportunity to work with the target audience at the exhibition, not limited to the framework of the stand.
Remember that without registering as a visitor (via the ParkZoo website, the "VISITOR REGISTRATION" section), it is IMPOSSIBLE to use the application.
The mobile application for the exhibition participants will be available from September 20, 2022.