ZooInform estimates the Russian pet products market in 2025 at RUB 590 billion, equivalent to USD 7.1 billion (based on the average exchange rate in 2025 of RUB 83.6 per USD). Considering the size of the global pet products market last year*, Russia’s share may account for between 2.5% and 3.5% of the global market.
Alexander Kolchin, Content Director
2025 Results. Pet Market Size and Growth in 2025
Series of articles “2025 Results”:
- Pet Market Size and Growth — you are here
- Production
- Import/Export
- Pet products
Market Dynamics and Structure
The Russian pet products market has demonstrated steady growth for three consecutive years, with a gradual normalization of growth rates. After a significant increase in 2024 (nearly 18% compared to 2023), the market continued to expand in 2025 at a double-digit rate, though growth became somewhat more moderate. According to ZooInform’s calculations, the market grew by 15.8% compared to 2024.
According to Nielsen data (12 months through October 2025 compared with the same period a year earlier), inflation accounted for at least 88% of the growth in Russia’s FMCG market, while natural demand contributed only 12%. Thus, in 2025 the Russian pet products market expanded primarily due to price increases, with only a modest contribution from new consumers entering the market.
Pet Food Remains the Main Driver
In 2025, pet food maintained a market share of 83%, meaning that overall market growth continued to be driven primarily by the pet food segment. Other pet product categories are also growing, but not faster than the core segment, which is why their market share has not increased.
Cat food remains the largest product category, reaching RUB 347 billion (around USD 4 billion) in 2025 (+16% compared to 2024). Its share in the market structure is nearly 59%. In fact, the country’s pet market largely relies on Russians’ strong affection for cats (there are nearly 50 million cats in households). Any shifts in this category have the greatest impact on the overall pet market.
Dog food (with nearly 26 million dogs in the country) supported the overall growth rate in 2025 and reached RUB 111.5 billion (USD 1.3 billion).
Treats for cats and dogs are the most dynamic part of the pet nutrition segment. In 2025, this category grew by about 24% compared to 2024. Treats accounted for around 3.2% of the market, totaling RUB 20.5 billion (USD 0.24 billion).
This segment is important for the pet industry as a consumer behavior indicator: even as pet owners rationalize their spending, they continue to support purchases associated with joy and interaction with their pets, not just basic necessities.
|
Category |
Share |
|
Cat Food |
58,6% |
|
Dog Food |
18,8% |
|
Pet Treats |
3,2% |
|
Bird Food |
0,5% |
|
Fish Food |
0,5% |
|
Small Animal Food (Rodents, etc.) |
0,7% |
|
Cat Litter |
8,8% |
|
Pet Health Products |
6,5% |
|
Other Pet Products |
2,4% |
Other pet product categories accounted for around 17.5% of the market in 2025 and grew by 14.7%, which is lower than the growth rate of the pet food segment.
Cat litter remains the largest non-food category. In 2025, the segment reached RUB 49.5 billion (USD 0.59 billion), representing a 10.8% increase compared to 2024. This reflects a typical pattern of a mature category: large and stable, but with growth rates that are increasingly driven by inertia rather than rapid expansion.
According to the analytical company RNC Pharma, sales of domestic and imported veterinary pharmaceuticals exceeded RUB 45 billion during the first 11 months of 2025, representing a 16.9% increase compared to the same period in 2024.
Growth in bird and fish feed slowed in 2025. Bird feed recorded a decline of approximately 9% in value terms, while fish feed decreased by about 6%, both segments holding a relatively small share of the overall market.
In 2026, the pet products market is expected to continue growing, though at more moderate rates of around 10–13% compared to 2025. At the same time, value-added categories—such as treats, medicated nutrition, and pet health products—are likely to strengthen further. Fundamental demand, driven by the regular consumption of pet food and litter, is expected to remain stable.
