Press Releas ParkZoo2016
ParkZoo-2016: Moscow sees the largest specialised pet industry exhibition!
The event brought together 208 companies exhibiting thousands of pet care products of which some 300 products were new to the market over the preceding year. 10,500 thousand pet professionals from all over Russia and abroad visited the Sokolniki Exhibition Centre from 21-23 September.
The international ParkZoo exhibition, now in its sixth year, continues its dynamic expansion. Each year sees more exhibition space (+22,3% in 2016), more visitors and exhibitors and increasing numbers of products on show. 30% of this year’s exhibits were presented by new companies.
10,500 pet professionals from all over Russia and abroad visited ParkZoo-2016
Figures show retail and wholesale companies, producers and veterinary specialists.
Yet again, ParkZoo has confirmed its status as the most representative industry event in Russia. More than 60% of visitors were either company owners or top and middle managers.
One of the main trends visible at the exhibition was the plethora of pet foods now available. Natural, holistic and grain-free foods as well as Russian produced foods that distributors have included in their offering in an effort to keep up with market and consumer demand.
All new products has been launched to the Russian market during the last year were traditionally presented at New Products Showcase. There were record 250 brands and trademarks presented.
Once again, within the framework of the pet product exhibition, there was a business programme. Throughout the exhibition it provided events dedicated to knowledge building and training for those who work with or for pets.
Businesses found much of interest at this year’s ParkZoo. On the eve of its opening, 20 September, the Russian Pet Industry Association held its Autumn Forum.
The main issues under scrutiny were Using medicines in veterinary practice, Pet food and pet food supplements turnover, How veterinary clinics work. This year over 220 people from pet industry and veterinary backgrounds were registered at these sessions.
A Festival of Pet Grooming attracted pet groomers from all over Russia to masterclasses with leaders in the profession helping to brush up clipping, perming and styling skills for canine and feline clients.
The opening day of the exhibition was dedicated to company managers and staff with responsibility for developing social networks. A seminar on Using social media to sell pet products, given by Dennis Batalin, internet marketing specialist and co-owner of ADConsult drew an audience of 150.
The most anticipated event in the business programme was the lecture by Nic Dechamps, a marketing and strategy consultant working with the major European retail network, Fressnapf. He spoke about effective ways to manage retail in weak economic situation, cross-channelling and using of internet. There were 260 at this popular event.
Dennis Batalin Nic Dechamps
Each year vets at ParkZoo can update themselves at the Autumn Veterinary Conference. Day one this year was gastroenterology (sponsored by Mars), day two conflict resolution and communications psychology (sponsored by Hill’s) and on day three Svetlana Belova gave a dermatology master class (sponsored by Monge, Elanco and Valta Pet Products). The sessions were attended by over 400 vets.
This year’s ParkZoo proved itself to be the pet industry’s largest Russian exhibition and business contacts forum. ARTIS Expo, organiser of the exhibition since inception, is already reporting positive feedback. The overwhelming majority of both participants and visitors have expressed their satisfaction and intention to come back to ParkZoo next year which will take place 20–22 September 2017.