Parkzoo international pet industry exhibition a huge success

17-19 November 2011 at Moscow’s Sokolniki Exhibition Centre

The ParkZoo exhibition took place in two large and airy halls and was broken down into the following main sections: Products for cats, dogs, decorative birds, exotic animals and rodents; Aquariums and associated products; Terrariums and associated products; Veterinary; Specialised literature.

The exhibition was supported by the largest companies and leading pet products producers.  108 companies from Russia, Ukraine, Belgium, Germany, Italy, USA, Sweden, Brazil, Thailand and China took part. Over the three days that it was open, ParkZoo was visited by 5,500 pet professionals from all over Russia, Eastern and Western Europe and by about 1,000 pet owners during the public day.

The business programme offered seminars and training sessions on a variety of themes with leading practitioners: How to sell pet foods in pet stores, What the law says about the pets industry, Merchandising: managing the wish to buy. There was also a Veterinary dermatology conference. Exhibiting companies held their own master classes.  Over 900 people took part in the business programme.

For the first time at a Russian exhibition there was a special Newcomers’ Zone which showed products that had made their debut on the market within the last year. Pet professionals were asked to act as judges in the contest to find the best in five classes.

Newcomers’ Competition: Winners

Animal Food Class

Winner: Meat Ration for dogs, brand TitBit, presented by Alpintech.

Accessories Class

Winner: PULLER training aid for dogs, presented by COLLAR

Aquariums and Products Class

Winner: aquarium décor, presented by Dezzie.

Animal Care and Veterinary Class

Winner: Pet Head premium class grooming products, presented by Valta Pet Products.

Innovation of the Year

Winner: Aquame aquarium organiser produced by Aquael, presented by Aqua Plus.

The judges awarded Best Stand of the Show to Sorso-STR.

Throughout the exhibition the Milord grooming salon group presented master classes in grooming.  There were also competitions for aquarium design.  Competition judging and presentation of awards took place on the final day.

In the words of the exhibition’s organisers: “The pet industry in Russia is very promising. The industry has long been needing a large trade event in Moscow and now, thanks to ARTIS-Expo, it has one.”